đHydraulic Shoes,Shoppable TV ads, and Personal Internet Archiving
Steel in your Step
I have great news! Weâll be closing on our house this week.
The best case scenario worked out!
The seller came down to the appraisal price - so it looks like weâre all set! Weâll save a bit of money each month too.
Weâre so excited to own a home - well - I guess own it in 30 years.
Oy Vey thatâs a long time - but at least itâs not a 50 year loan.
Iâm planning to add some smart home features too . . . .
Yes. Iâve decided to choose - Iâm going with Google products.
Iâm already an Android fanatic - so iâm sticking with it.
I keep one Alexa around just in case they do some sort of crazy âvoice access onlyâ sale.
You never know.
Have you seen any of the new season of Only Murders in the Building?
SO GOOD.
We finished The Boys last week. THAT was a crazy finale.
The new season of What we do in the Shadows is fantastic so far too.
Well, letâs jump in, shall we?
đHydraulic Shoes
Have you ever snapped your ankle on a hike?
I did once - and I probably should have gone to a doctor.
I didnât - I walked it off - despite the fact that my ankle actually swelled up pretty bad . . . . yeah. Big oof.
Then there was a period of several years where if I rolled my foot the wrong way, Iâd fall over.
Itâs been 7 years since then sooooooo . . . Iâm ok.
Thereâs a new startup thatâs adding hydraulics to hiking boots to help prevent problems such as mine - and they look really dope.
These look more techwear than anything Acronym or Nike have dreamed of in the last decade.
Hereâs how it works
Their "adaptive ankle protection" is like an external ligament, but one that's made from a slim hydraulic piston concealed within a strap, connected to a second strap encircling the ankle. When the wearer places their foot down and the shoe wants to go wonky, the piston prevents it from rolling, "reacting three times faster than the human body," the company writes. (source)
Isnât that cool?
The hydraulic piston activates to save your ankle from snapping when your foot goes wonky after that uneven step.
Hereâs a video demo that shows the reaction in real time.
I really want a pair of these hiking boots now . . .
Go check out the site! The shoes arenât for sale yet, but I imagine theyâll sell out fast.
They even have a partnership with the NBA. I think this company is gonna make some crazy bank.
đşShoppable TV Ads
OK - Picture this.
Youâre watching a movie on Tubi - and an ad comes up for a pizza place near you.
Get a pizza delivered now. Free Delivery.
So - you turn to your phone to look up.
Wait thatâs SOOOOO 2022.
Why not check out directly on your TV FROM THE AD?
Thatâs exactly what Walmart and Roku are partnering up to do.
Roku viewers who are served Walmart ads via the streaming service can press the âOKâ button on their remotes to be sent directly to a checkout screen. Orders can be purchased using Roku Pay and completed by pressing âOKâ again. Walmart then sends the customer an email with their information and fulfills the order. (source)
That skips all the steps of the typical ad.
No more clicking âsend to phoneâ or scanning a QR code.
Just buy directly from the TV.
Thatâs the most frictionless buying experience possible.
âWeâre working to connect with customers where they are already spending time, shortening the distance from discovery and inspiration to purchase,â said William White, Chief Marketing Officer, Walmart. âNo one has cracked the code around shoppability, until now. By working with Roku, weâre the first to market retailer to bring customers a new t-commerce experience and seamless checkout on the largest screen in their homes â their TV.â (source)
Honestly - I donât know how you can crack the code any better than this.
Iâm very curious to see how companies begin to take advantage of this new ad offering from Roku. It would make most sense to start with very affordable items - in order to get people used to the experience.
For example - a $5 spice for steaks, or a box of really awesome cereal for $6.
Create a great enough ad - and those will sell themselves.
Oh - I can get this cereal shipped to me by tomorrow? Say no more.
I went on the hunt to find some examples - but wasnât able to find any. Hopefully, weâll be able to see some examples out in the wild soon!
đ¸ď¸Personal Internet Archiving
Itâs a fact of life - we canât trust the cloud.
We do every day - but we shouldnât really.
One bad day at a server room - and your data could be lost forever.
Donât believe me?
Go to this reddit thread - and start reading.
Use Icloud instead? Hereâs a different thread to read
Youâll be setting aside a few hours this Friday to back up all your data to a physical harddrive.
I still need to do this.
I occasionally back up CSVâs of all my bookmarks that I use
The next step is to back up your internet browsing.
You never know when youâll find something AWESOME.
and . . . you bookmark it.
and . . .you go back two years later to check it out again.
and - itâs gone.
You DESPERATELY go to Internet Archive - and itâs not there either.
As much as I love Internet Archive - it canât be fully trusted. If its crawlers havenât made it to a particular webpage, youâre out of luck.
Thatâs where irchiver comes in.
almost everything from the outside world now comes to us through our web browsers. we see it, we forget it, but sometimes it leaves an impression. what would it be like if we could recall it at any time, just as we saw it? Even though the web is constantly changing, even though web pages and entire hosting sites disappear, you still get to keep what you saw with irchiver. seeing is keeping. Irchiver aims to be your backup memory. (source)
Irchiver takes full page screenshots of every webpage you see - and saves them to your files.
Itâs a researcherâs dream come true.
Check it out!
đThe Land of Random
Randomness for Your Monday Cup of Coffee.
The Ant Colony
Ever wondered what an ant colony looks like? Check out this simulation. Thereâs a ton of really fun sliders to change things in the simulation too!
Tesla Coil Imperial March
This sounds pretty good, ngl
Retro Style Magazine
This website is pretty fun! Itâs the blog for a German brand with fantastic aesthetics.
The Typewriter never Stops
Seriously, type or die.
Phone with Built in Earpods
Now make a version that has Android.
Missing the Weird Internet
A great article about what we lost after Myspace
Cyberpunk Homebrew
So cool! Itâs like a typewriter laptop
đľTikToks You Canât Miss
I wish I got to witness this in real life
Iâve always wondered how they get dope shots like that
This is why the Vikings left North America no cap
Yeah, this underwater game looks really terrifying
This tortoise is so cute Iâm gonna die
đ¸ď¸The Land of Web3
This week, we revisit Average Creatures - a project that has delivered more value than many of the other projects Iâm a part of. (Since buying my 2, Iâve been airdropped 2 NFT postcards, been able to mint 2 PFPâs for free, and get this really sick video). Average Creatures is a collection of NFTâs generated from real life elements. Itâs delightful, whimsical, and really cool! If youâre looking for an affordable NFT project that is doing cool stuff all the time - Average Creatures is a great bet. Currently the floor is around 0.02 Eth. Go check it out!
Track activity from a NFT collection with Telegram alerts
Thanks to @gregyounger for finding this - Paragraph.xyz wants to be the Substack newsletter platform of Web3. Looks interesting!
Bring your NFT to life in video chat with Hologram. Go sign up for the beta!
Thatâs all for next week! See you next time.